Major Pharmaceutical Company: Sales Data Analytics

Overview

Engaged in data-driven sales strategy planning based on pharmaceutical company sales activity data.

Details

Created an easy-to-use database through data cleansing using Pandas, and contributed to identifying effective sales activity patterns and key customer segments through data visualization using Seaborn and other tools.

Furthermore, based on the identified insights, formulated action plans toward achieving KPIs and promoted execution by MRs (Medical Representatives). Responsible for quantitatively measuring and evaluating the effects and reporting in an end-to-end manner.

Technologies